Changing Roles Of Men and Women Essay

In the years that followed the second world war, a golden age in history was set out. There was a surge in business, and after mourning their lost ones, people had grown to accept this new life. However, this new age also led to the social hierarchy, placing men at the top and their women at their feet. Men at the time were more than likely soldiers, adjusting to peace time once more. For most men, the idea was that they would start a family, get a job, and enjoy the benefits of being at the head of the household. The most common image of a man from this time was the typical business man, in a suit, going out and providing for his family. (Some of the most common occupations for men were drivers, secretaries and businessmen.) In return, it was expected for his wife, and all women, to be what was known as a â€Å"Good Wife†. A â€Å"good wife† would be expected to have a meal ready for her husband, to have perfect hair and make up, and to wait for the man to finish speaking before she spoke. It was socially acceptable for the man to punish his wife if he was displeased. Marital rape was commonplace, but often went unreported, due the expectations of a woman to please her husband. This often meant that the husband was allowed to abuse his wife for his own pleasure. While it may have been seen as ideal to be the head of the household, the did come some downsides to being a provider. The main issue men faced would have been pressure to provide. It was up to the man and the man alone to provide for what was potentially an ever growing family. There would have been a number of factors that could have led a man to suffer from a great deal of stress. With the 50’s came the civil rights movement, giving way to more minorities being allowed to work in the same profession as a white man. There was also an influx of immigrants at this time, who were seen as a cheap labour force by any big industrial power. This led to a number of men losing jobs, which then added to the stress. America at this time was at the height of the â€Å"Red Scare†, a period in which a mass hysteria gripped  Americans, and a fear of communism was evident. People that failed to meet the American ideals were often classed as commies, and those that were, were unable to keep their jobs. Therefore, there were a number of factors that prove that despite the fact that they had supremacy, life for the 1950’s man was not as easy as it seemed. Women in the 50’s had a difficult life. Many traditional women had no problem being subservient to men, it was an idea that had been in place since the birth of most modern nations. Women in the 50’s strived to be the ideal wife. They spent an inordinate amount of time cooking and cleaning, ensuring that everything was perfect for when their husband came home. They would also ensure that they had perfect hair and make up, and would stand at the ready to greet their husband when he returned. Women would often suffer at the hands of their husbands if they were displeased, and the lack of equal rights laws meant that this was not only allowed, but in many cases, socially expected. Women were unlikely to have a career at this time, again relying more on their husbands to provide for the family. It was deemed as being disobedient if a woman went against her husbands will. In the 1960’s, a new wave of feminist protests took place, inspired by the civil rights movement. 1960’s Inspired by the successes of the civil rights movement, women became bolder in their demands, and a new wave of feminism took hold. Women began to campaign for equality, and wanted to bring about an end to discrimination against women. A leading figure in women’s feminism in the sixties was Betty Friedan. A leading figure in feminism, Friedan published a book in 1963, titled â€Å"The Feminine Mystique†. This was her term for a set if ideas that said that women’s happiness came from being wives and mothers. Friedan challenged this notion, insisting that women needed employment to avoid frustration and boredom. She wrote of hundreds of college-educated women who felt little better than domestic servants. Men in the sixties retained employment in the military, sales, factories and  construction. At the time, the majority of politicians were men, and very few women were allowed a job in power. Typical jobs for women included teachers, nurses, and home-makers. Even though they were working, they were still limited to jobs that focused on childcare, or minor medical care. More women than ever were entering into paid work, which led to an increase in dissatisfaction amongst women that were still living in patriarchal households. The sixties led to a number of breakthroughs in feminism. Gradually, Americans came to accept some of the basic goals of the Sixties feminists: equal pay for equal work, an end to domestic violence, curtailment of severe limits on women in managerial jobs, an end to sexual harassment, and sharing of responsibility for housework and child rearing. During the sixties, there were major changes in marriage, particularly in the bedroom. More than ever, women had begun to use contraception. By the end of the sixties, around 80% of women of childbearing age were using the contraceptive pill after its approval by the federal government in 1960. This freed many women from unwanted pregnancy and gave them many more choices, and freedom, in their personal lives. There were heavy feminine influences on much of the culture in thee 1960s. In 1963, an American woman, the physicist Maria Goepper-Mayer, won a Nobel Prize for the first time. The civil rights and antiwar movements politicized and radicalised a growing number of women bombarded with contradictory expectations and images about work and family. While Lesley Gore’s hit song ‘You Don’t Own Me’ climbed the charts, Leave It to Beaver and Father Knows Best dominated television. One in 5 women with children under 6 and nearly one fourth of women whose children were over 16 held paid jobs in the Sixties. Their pay, however, was 60 percent of the male rate. Though equal pay legislation passed in 1963, that did not solve the problem of low pay in jobs that were classed as female. In 1966, the National organisation for women was formed. In 1968, feminists protested at the â€Å"Miss America† pageant, claiming that the competition was sexist. It was no longer unusual to see women in the top positions of what were seen as men’s careers, such as Opera Winfrey on TV, Madeline Albright in diplomacy as Secretary of State, and and in the Supreme Court, with  Justices Sandra Day O’Connor and Ruth Bayder Ginsburg. 1970’s In the seventies, it was apparent that the protests of the sixties had caused changes. Women were now able to hold jobs that granted them more power than ever before. It is clear that at this time, people were generally more accepting, and as a result, this decade saw more female political leaders than ever before. Margaret Thatcher became Britain’s first female Prime Minister, in a move supported by most of the population. It was not her gender, but her social status and her actions that caused controversy, which in a way, showed that women were becoming more equal to men. Another woman who changed the face of politics include Isabel Martinez de Peron, who became the first female president of Argentina in 1974. She was also the first female head of state in the western hemisphere who wasn’t a monarch. Other women that took positions of great power included Elisabeth Domitien, the first woman Prime Minister of the Central African Republic; Indira Gandhi, Prime Minister of India until 1977; Prime Minister Golda Meir of Israel; Lidia Gueiler Tejada, who became president of Bolivia between 1979 and 1980; and Maria de Lourdes Pintasilgo, who became the first female Prime Minister of Portugal in 1979. Women’s rights and wages were high on the public agenda throughout the 1970s. Women continued to challenge traditional gender roles that confined them to work as child bearers and housewives, or kept them in routine, low-status positions. In the early 1970s, women constituted one-third of the workforce, but were still paid less than men. In 1972, the Whitlam Government ruled that women doing the same job as men should be paid the same wage. In 1979 women also won the right to paid maternity leave. Few women, however, were employed in managerial or high-status roles. More women had however, begun to work outside the house, men were allowed by society to show their sensitive sides. Whilst women would prepare for work,  men would take over more child care and housekeeping roles; a step away from any previously existing stereotypes regarding gender roles. However, with new conflicts such as Vietnam arising, it was a time when many men would be drafted and forced to fight. At this time, many people opposed the war in Vietnam, and believed that it wasn’t worth the loss. Therefore, women weren’t relied on as heavily during this conflict to keep things running on the home front, and so there wasn’t a major shift in gender roles. Equality spread to military service for 70s women as well. Women were however finally admitted into U.S. military academies, though assignments in combat would have to wait. The U.S. Army did, however, finally eliminate the Women’s Army Corps in 1978 and brought women into the U.S. Army. The feminism of the 60s had not yet died out, and what is referred to as the â€Å"New Wave† of feminism came to be. This was a huge success with women becoming more equal on any number of fronts. This was the first time that more women attended college than men, with the number of women in college making up 60% of the population. It was also in the sixties that the first female magazines were published, which featured male centrefolds. 1980s The 1980s saw major advances in technology, with televisions, early internet connections and video tapes all becoming more common. Some would argue that this was a new golden age in Hollywood, with hundreds of new movies and TV shows being readily available to those that could afford them. This growth in media had a direct impact on life at the time. Stars such as Sylvester Stallone and Arnold Schwarzenegger promoted the â€Å"tough guy† image in their violent, action packed ventures onto the big screen. This led to a lot of men trying to emulate this image, with some going to extreme lengths to get that â€Å"Action Hero Look†. Women in movies at the time were either shown as the â€Å"Damsel in Distress†, in need of rescue, or the love interest of the protagonist. Some films, such as the â€Å"Alien† series, broke this stereotype, casting strong, female actresses in leading roles. While some aspired to be follow the film stars of the time, another major media influence was in music. Madonna was one such icon, who broke all  previously set boundaries regarding what was allowed in the media. With her provocative outfits, controversial lyrics and strong attitude, she became a figure in the growth of females as sex icons. She has inspired many current musicians, many of whom are still seen as mere icons. She also paved the way for an era of scantily clad glamour models, who wore very little, and promoted the idea that a woman had to be thin, with clear skin and perfect hair, in order to be attractive. Men had become more and feminine, following influences of Bon Jovi, Queen, and other similar musicians. It was more common for men to have long hair, wear tight clothes and to complete more traditionally women’s roles. Michael Jackson was another influence, with his high pitched voice, outlandish outfits and his behaviour on stage, he showed a generation that men were able to sing, dance and generally perform as women did. Freddie Mercury also showed this. Being openly homosexual, he often wore women’s outfits, such as his trademark white jumpsuit, and danced whilst performing, making him an icon of the less masculine man in the 80s. The household hierarchy had changed again in the 80s, with more women being the breadwinner for the family. The 80s suffered from an economic recessions, so many families relied on both parents to go out and make a living. Eventually, this recession would come to pass. The financial world and the stock market were glamorized in a way they had not been since the 1920s, and figures like Donald Trump and Michael Milken were widely seen as symbols of the decade. Widespread fear of Japanese economic strength would grip the United States in the ’80s. The 1980s gave a variety of role models in the media. 1990s During the 90s, it is widely believed that women were slipping in some cases back into the previous roles of the caregiver. Women’s long quest for equality appeared to be coming to a halt. Bill Clinton was president of America throughout the 90s, and despite the fact that he was a notorious  womaniser, he was a preferred political leader to his wife, Hillary. Most men and even some women were uncomfortable at the idea of a woman being in the White House as leader of the free world. Despite the opposition to Hillary Clinton, she remained a member of the Senate, being the first woman to do so after their husbands term in office had ended. Other women were appointed to Clinton’s office in positions of power. During the time he was in office, he appointed Madeleine Albright as Secretary of State, and Janet Reno as the United States Attorney General. Sheila Widnall became Secretary of the Air Force, and Ruth Bader Ginsburg joined Sandra Day O’Connor as the second woman to be on the U.S. Supreme Court. Women were becoming significantly more visible in American politics. The role of women in politics was changing in other countries, too. Margaret Thatcher, who had been the Prime Minister of Great Britain throughout the 1980s, resigned in late 1990, ending an era in which young women saw her as an example of how a strong woman could successfully lead a major Western nation. Although women had made great strides in their self confidence in the 1980s, they almost seemed to be taking a step back at the beginning of the 1990s. However, this trend did not last for long. Feminism continued to grow in strength once again. When Supreme Court nominee Clarence Thomas was nominated, several women, including Anita Hill, came forward and testified about how they had been sexually harassed by him in the past. This gave other women the courage to speak out against the sexual harassment they had experienced in the workplace. As a result, many women realized they no longer had to suffer in silence while their male co-workers told obscene jokes or made suggestive remarks to them. With the 90s came even greater advances in technology, with computers and thee internet becoming more powerful, communication was made easier, and the media was able to have an even greater influence on society. Although women seemed to have made strides in Hollywood during the 1980s, they seemed to lose ground in the 1990s. In the theatres, most of the leading roles continued to be played by men in movies such as â€Å"Dances with Wolves,† and â€Å"Braveheart.† However, a few women were able to land leading roles in movies like â€Å"Twister,† and â€Å"Pretty Woman.† Although â€Å"Twister† portrayed a woman  scientist, â€Å"Pretty Woman† was the classic Cinderella story in which a poor girl has her life transformed by a rich, successful man. Music was again another influence in the 90s. Mariah Carey became the biggest female music artist of the decade. Other popular female recording artists included Spice Girls, Britney Spears, and Christina Aguilera. Some male performers were criticized by the National Organization for Women because their music appeared to advocate violence against women. In particular, they objected to the lyrics of the song, â€Å"Smack My Bitch Up,† by the Prodigy. In the video, a person was depicted abusing women and picking up a prostitute. Many women were vocal in their objections to this type of music, and the negative ideas it might give young men. Eminem also became controversial with the song â€Å"Kim†, which described the brutal murder of his ex wife. Despite some setbacks, feminism was alive and well during the 1990s. â€Å"You go, girl† was a popular expression during the decade. People also talked about Girl Power, and the importance of encouraging young women to reach their potential. The 90s saw more women in colleges and universities, and more women than ever began to graduate into higher levels of employment. As the 20th century drew to a close, women had made great progress, but were yet to achieve all of their goals. The New Millennium Many would argue that with the new millennium women have been able to achieve their goals. In some cases, this is true, with women being able to take up higher positions in employment. There are now more women as doctors, lawyers and politicians than ever before. There are less women being subject to abuse and marital rape in western society. More crimes against women are being taken seriously by the courts. Men are now more commonly taking up the role of the housewife. In many cases, the roles of men and women in society have almost reversed. The is no denying that society has changed. But this isn’t always the case. More than ever, the media has a tight grip on people. This means that its influences on society are greater than ever. Both men and women have grown to crave the looks that the media deems acceptable. The new millennium paved the way for the metro-sexual man, a male who takes great pride in his appearance, often using hair care products, fake tan and make up. This image is shown heavily in TV shows such as â€Å"Geordie Shore† and â€Å"The Only Way is Essex†. These shows not only promote this infeasible idea of what is good looking, but they also promote sexual promiscuity in their teenage viewers. This has led to a large number of teenage pregnancies, which has then either led to abortive procedures or students dropping out of education, barely able to support themselves. This isn’t the only way both genders are exploited in the media. Modelling has become more and more common, but for women in particular, it is seen as a necessity to have a petite frame with perfect hair and skin. But due to photo editing, women are perceived differently to in real life. This leads thousands of young girls to anorexia, bulimia, and in some extreme cases, anxiety and depression. Men are also edited in the media, but not to the scale that women are. Across the world, there are still places in eastern culture in which women have little to no rights. The Middle East in particular, is very strict against women. In some areas, women aren’t allowed to leave their homes without a male escort, and can suffer severe consequences if they do. Women in these cultures do not work, instead it is still the man that acts as the bread winner for the family. Recently, the president of Turkey attempted to ban women from laughing in public. Several years ago, it was illegal for women to vote in the Middle East. Both cases were met with huge resistance. Women defied the law and were finally allowed to vote. Women in Turkey openly laughed in public as a form on protest. Now, in the Middle East, women are finally beginning their struggle for independence. Islamic clerics continue to enjoy a tremendous amount of power, and often exercise great influence in the field of education. The Middle East (including Israel) is unduly hostage to clerics, who do not allow the codification of civil personal status laws. For example, only Cyprus, of all the Middle Eastern countries, recognizes interfaith marriages. Furthermore,  Islam has sanctioned and perpetuated many sexist practices and views, including polygamy, the stigmatization of menstruation, the requirement of wifely obedience to the husband, and the inequality of inheritance and court appearances. All of these practices have at one point or another been part of Christian and Jewish practices or cultures. Although religion bears major responsibility for the inferior status of women, it cannot be solely blamed for the gender problem in the Middle East. In reality, the role of culture has been even more prominent in perpetuating the oppression of women. Female genital mutilation, for example, is a cultural practice that has afflicted women in several cultures at different times in history. The practice, which in Islam garners dubious permission in an alleged Hadith of the Prophet, is largely unknown in most Muslim countries, though it is still practised in rural areas of both Muslim and non-Muslim parts of Africa. Similarly, the so-called â€Å"honour crimes† have no basis in Islam. Furthermore, though veiling has become a symbol of Middle Eastern oppression of women, the practice actually came to Muslim cultures from Christian Byzantium.

Role of Social Media on Activism and Revolution

Janessa Suarez Prof. Mooney ENC 1102 1 February 2013 Role of Social Media in Activism and Revolution According to Jeffrey Strain, â€Å"Can a click make a difference in the world? By itself, probably not, but when combined with tens and even hundreds of thousands of other clicks, it may just have an impact†. Social networks such as Twitter, Facebook, and YouTube have changed the way people interact all across the globe. We depend on these social networks to seek information and communicate with one another.With these social networks, people from all across the world are able to find out about any ongoing events or incidents by just a click of a button. Individuals can use these social networks to increase awareness of events and get their information across to friends, family and even strangers. Even though people believe we depend too much on the Internet, social media should be used because it benefits us and those around us. For starters, social media, such as YouTube, chan ges public awareness. It gives people a chance to view tragedies and help make a difference to those who have been affected by them.For example, there is a video called â€Å"Bully†, which is a documentary about kids all over the world who are bullied today. It’s a form of activism because through this video, which can be found on YouTube, people from all over the world can become aware of this problem and help change their and others’ behavior. As Monika Hathaway says, â€Å"The fundamental problem and benefit is that the Internet gives everyone a voice, regardless of whether or not we think it should be heard†. Watching videos can be more effective than words because as humans we grasp visual imagery better than we do words.For an audience, it’s more powerful and influential to view a shameful situation, such as bullying, rather than just hearing or reading about it. Another way social media has played an immense role in activism today is by expa nding word of mouth communication. Ben Rattray, the founder of Change. org said, â€Å"If the Internet didn’t exist, Barack Obama would not be president of the United States†. Why does he say this? Because without the Internet, Obama would not have been able to gather thousands of people to work together for change.Through Twitter and Facebook Obama was able to expose his campaign to millions of people and attract a greater number of voters. Using social media, news reporters, writers, and even your family and friends are able to write their opinions or fill you in on what may you have missed or didn’t notice about events such as the presidential debates. Social media also increases word of mouth communication because it gives others who may not know about a business or even a restaurant a chance to review information and feedback. For example, Facebook is key in communicating with clients.It gives them the opportunity to â€Å"Like† a page, â€Å"Shareà ¢â‚¬  a page, or even recommend a page to other people. Twitter can be used to sponsor deals and events and give advice to other business owners or people who share common interest. It brings great minds together and gives daily opportunities to learn from someone else’s perspective. (English, How Do You Increase Word of Mouth) Lastly, as mentioned in Rutledge’s, Four Ways Social Media is Redefining Activism, social media networks cross technologies (which means with the help of other types of technology people can exchange information) and have immediate impact that gives information urgency.Because of this, social media benefits different organizations such as Breast Cancer Awareness, Hand in Hand for Haiti, and Support our Troops. With the crossing of technologies it encourages people to take immediate action for things like fundraising, helping groups raise donations. Utilizing social media can spread the word and drive people to help. Overall, not only can indivi duals with the same interest and passion share and connect, but they can also partake in causes that can support and help one another.We are closely brought together through this electric technology, encountering people who we’d never really thought about having any interaction with. As Allison Fine, the co-author of The Networked Nonprofit says, â€Å"In every effective social change effort that you want to look at there is an inner-core of tightly bound people†. Social media not only gives us a voice but it gives us the opportunity to show others what we are capable of accomplishing and what we can do to make a difference in the world. Works Cited Hathaway, Monika. â€Å"The Role of Social Media in Activism. † Sterling Communications.Sterlingpr. com, 25 Oct. 2011. Web. 17 Feb. 2013. â€Å"How Do You Increase Word of Mouth? † 5 Star Radio Group Clarksville TN Marketing and Advertising RSS. N. p. , n. d. Web. 01 Feb. 2013. Kessler, Sarah. â€Å"Mashable. † Mashable. Mashable, 9 Oct. 2010. Web. 17 Feb. 2013. â€Å"Mashable. † Mashable. N. p. , n. d. Web. 01 Feb. 2013. Rutledge, Pamela B. â€Å"Four Ways Social Media Is Redefining Activism. † Psychology Today. Positively Media, 6 Oct. 2010. Web. 1 Feb. 2013. Strain, Jeffrey. â€Å"A Different Type of Activism. † Technorati Social Media. Technorati. com, 2 May 2012. Web. 17 Feb. 2013.

Field Trip Reflection ( Cruise) Essay Example | Topics and Well Written Essays - 1000 words

Field Trip Reflection ( Cruise) - Essay Example It is a fascination to me because ships were normally just normally used to transport goods and people and it was not that fun. Now, cruise ships such as Grandeur of the Seas made it fun and vacation-like with the integration of a lot of amenities that make the passengers enjoy the ride for days if not weeks. What is more fascinating is that the cruise ship has to live with the supplies it has on board during its trip because obviously, it cannot resupply while it is in the middle of the ocean. Much more, when it has entertainment facilities that resembles the one we can find in hotels and bars. I can only imagine the planning involved to determine the resources needed that it could not bring so much logistics as it would weigh too much on the ship nor can it be so little that there would be little or scant resources to be had for the ship to operate and become fun. I can only imagine the coordination between its massive numbers of personnel to create an atmosphere that is convenient and enjoyable for the passenger. Thus during the visit, I made sure that I would be able to talk to some of its crew and know more about the ship and its operation to satisfy my curiosity. I spoke first with Tony, the Hotel Manager because I am awed with how he managed to operate a hotel in a middle of an ocean with all bells and whistles of a hotel in lands. If operating a hotel in land is already tough, moreso when one is in the middle of an ocean. Tony agreed that it is tough to operate a cruise but nevertheless, it is doable for their passengers to have an unforgettable stay during their ride at the Grandeur of the Seas. Tony is confident that they could deliver excellent service and unforgettable experience to their passengers because he had 15 years of experience behind him. He basically knows every nuts and bolts about the service operation of a cruise ship. Tony is also responsible for the service operation of the cruise and all employees report to him about the service ope ration. And this could mean a 24 hour operation so literally, he is on duty 24 hours a day. Tony agreed but it does not mean that he is working 24 hours. He is able to create a system that the operation will continue even if he is not around to rest/sleep or attend to personal needs. But still, he is on call for any issue that may arise about service operation during the duration of cruise. He stays four months on board the ship and has a vacation of two months. Of course along with the hotel like amenities of a cruise ship is its entertainment. So we also met Ricky who is responsible of the entertainment on the cruise. He is basically responsible for all the bands, singers, dances, music and fun happening on the ship. We also met the chef and he took us on a tour around the food operation facilities and the restaurant rooms. They have three different restaurants beside the main serving room which can hold 2200 people at the same time. They

Current State of Mobile Crowd Sensing Essay Example | Topics and Well Written Essays - 2000 words

Current State of Mobile Crowd Sensing - Essay Example The devices consist of certain sensing equipment and wireless power that make it easier to develop and upload data to the internet (Ganti et al. Page 32). The mobile devices are equipped with various communication computing and sensing systems. They boost the functions of the daily life objects or involved in the collection of information from the environment by themselves. These devices have got applications in all sectors of the economy including health sector, industrial sector, agricultural sector and education sectors. Information sharing and updating have become easier and the information have been of high quality. The paper therefore discusses in broad the current state of art of mobile Crowdsensing looking into the current application in technology. It also discusses the possible future advances and challenges facing this technology. The mobile crowdsensing applications fall into two broad categories considering the type of facts that are analyzed; personal and computing sensing. The application of personal sensing is directed towards the individual. A good example is examining the movement of individuals, especially during exercise to determine his or her health status. Another example is the one that examines the method of transportation of an individual in order to get the carbon footprint of the person. Community sensing involves examination of facts that cannot be carried out by one person. A good example is the examination of the level of air pollution or traffic congestion. It has therefore been made easier to carry out self or community assessment. One can easily identify and know the body status and decide on whether to seek medical assistance at certain times (Ganti et al.Page 32). The current state of the art of mobile crowdsensing has shown its applications in various sectors in the world. Its application has been seen in the environment, infrastructure and social applications. The environmental applications involve the natural environment including examining pollution levels, wildlife habitats and levels of water. These applications involve looking the facts in the environment at a large and involved the main person.  Ã‚  

Pastoral Epistles Authorship Term Paper Example | Topics and Well Written Essays - 1250 words

Pastoral Epistles Authorship - Term Paper Example In the book of ACTS of Apostles we learn about how Paul was converted to an individual believing in Jesus Christ. In the ACTS he is portrayed as a cruel man who persecuted and killed those who believed in Jesus Christ. In the Acts of the Apostles the speeches of the apostles seem to advocate for Christianity as a religion for every human being. Paul in particular says that salvation was not meant for the Jews but also for the Gentiles (Harrington, 2008). The apostles talked of the Holy Spirit and how he guided most of them during trials before roman authorities and while preaching. In reference to Towner (2009), the apostles were categorical about prayers and insisted on prayers as a way to reach the father through His son Jesus Christ. It is especially important to note that Paul spoke about oppression of the weak and marginalized in the society .we draw that Paul passed a clear message that as much as Christianity was universal everyone deserves a better treatment (Towner, 2009). It is because of Pauls faith that he was imprisoned by the Romans. Paul bore witness to Jesus Christ of whom the Jewish authorities refused to accept as the promised messiah. He was deeply concerned with the manner in which the Christians conducted themselves and the qualifications an individual had to posses in assuming any leadership position in the early church (Liefed, 1999). It was difficult for new convert to stand firm and deep rooted into Christianity. Paul had to guide them all the way. It is here that the Pastoral Epistles came about. Liefed (1999) asserts that when Paul was released by the Romans he travelled to Asia Minor. He passed through Ephesus and Crete. It is in these places that he left Timothy and Titus to be pastor’s respectively. Paul was concerned about the organization of the church. This portrays him as a person who upheld order (Harrington, 2008). From both

Interview of an HR Manager Assignment Example | Topics and Well Written Essays - 500 words

Interview of an HR Manager - Assignment Example According to Judy Rossum, her job within the company is to maintain a proper balance between the interests of the company and the welfare of the employees. It is also part of her job to ensure that the company will never be over or under staffed during any given production season. It is not an easy according to her. But thanks to her assistants, she manages to pull off what can be considered to be a monster of a headache type of job. Since the company has only been around for 2 years and does not have an enormous staff like its big-time counterparts. Judy only needs a total of 6 assistants to help make sure that all her job requirements are met. but even with the assistants, she still meets some tasks that take a lot of her time to resolve. Some of the issues that she has to handle include the performance evaluation of the employees and employee labor complaints. She does her best to resolve the problems in such a manner that the company will not have to call in a legal adviser in order to resolve the situations in the case of labor complaints. While when it comes to performance evaluations, she has to make sure that the rating is applied to the employee is always fair, balanced, and based solely on his workplace attitude and job performance. Ms. Rossum believes that there is a tremendous amount of room for further professional development in the field of human resources. She suggested that those who are in the position to further the field do so by increasing the training and development programs for current and future human resource managers. This can be done through a consistent and thorough study of human development theories, practices, and processes. Updating the necessary areas in order to keep human resources abreast of 21st-century business and employee  needs.  

Are pheumatic tourniquets necesary for optium beneficts from knee Essay

Are pheumatic tourniquets necesary for optium beneficts from knee surgery - Essay Example s shown less drastically adverse results with working in conditions of limited blood loss being the most obvious benefit but with numerous disadvantages (Tang, Olesnicky & Heiskell 2013, p. 32). On the other hand, modern day knee surgery, employing pneumatic tourniquets in more than one million surgical cases in North America alone per year, is prone to risks presented by intra-operative and post-operative complications as well as operation-specific complications. Several studies have identified the pneumatic tourniquet as a significant factor for the increased risk of complications with regards to knee surgery (Krushell & Fingeroth 2007, p. 78). Although there are some advantages such as confining anaesthetics to an extremity, the most common risks are in the form of nerve injury, post-tourniquet syndrome, blood clots, infections and osteolysis (Walsh 2006, p. 711). Because of the risks that patients are exposed to during the use of pneumatic tourniquets in knee surgery, this paper will argue in support that pneumatic tourniquets are not necessary for optimum benefits from knee surgery by discussing their complications. The use of tourniquets, even the older, non-pneumatic versions, has been riddled with complications, sometimes fatal ones (Shemshaki, Laripiur & Jalalian 2010, p 683). Pneumatic tourniquets are used in knee surgery to primarily occlude the flow of blood in an extremity so as to establish a bloodless field in which surgery may be conducted. However, their increased use is also accompanied by the growing risk of incidents related to complications with pronounced physiological changes such as the base-acid imbalance caused by the application of pneumatic tourniquets and may result in pulmonary oedema. The physiological changes also induce transendothelial movement of polymorphonuclears. Most of the injuries that result from the application of pneumatic tourniquets are often pressure-related but may also be consequences of prolonged tourniquet time

Case study Essay Example | Topics and Well Written Essays - 500 words - 25

Case study - Essay Example Based on sales, each identified product or service is defined by its purchasers. Since there diverse and ever changing nature of products available in the market, the corporation makes supplies to different consumers specifically identified by the purchases made. Across demarcated market regions, some products will sell more than others, although the entire customer base is constituted by all market segments. The second variable is that of broadcasting. The corporation understands that not every market segment requires broadcasting products or services, and as such different customers view broadcasting from various perspectives, thereby constituting variant tastes and preferences. In this regard, Meredith evaluates its broadcasting options prior to the needs of different customers. The third variable relates to regional and social diversity. Different physical regions and social differences create the need for identifiable markets to these factors. In all the three variables, data mining techniques are highly employed to aid the segmentation process (Havaldar, 2010). The target marketing strategy employed by the Meredith Corporation is direct marketing. This involves addressing specific customer needs as they arise. The corporation embraced customer diversity and dynamism in its business. This makes it prioritize its customers’ needs, tastes and preferences. Customers interact directly with the corporation through the corporation’s websites. Through the same websites, their expectations on product development and improvement are collected and used for customer satisfaction purposes. Meredith has developed variety of products for the diverse customer base and market share that it enjoys. Building strong relationships with the right customer guarantees any business enterprise that its operations and performance over rivals are competent enough (Havaldar, 2010). For Meredith

Tax Law Essay Example for Free

Tax Law Essay Summarize the sources and objectives of modern income tax statutes. The primary source of US tax law is Congress. Power to initiate tax legislation is vested in the House of Representatives but all tax bills must pass both houses and be signed into law by the President. Many times the details of the legislation are not dictated by Congress, but left to the Treasury Department which adopts regulations (that have the force of law) to spell out the details as well as interpret the statutes and provide guidance on the law. In addition, the Internal Revenue Service (IRS) issues rulings that address the application of the law to specific fact situations. The court system is also involved in making tax law through decisions about specific fact situations. The main tax courts are the US Tax Court and the District Courts of the US. These decisions can (and do) overturn and change tax provisions based on other decisions, as well as the legislative history of the particular legislation. The primary objective of the federal income tax law is to raise revenues for government operations. In recent years, the federal government has broadened its use of the tax laws to accomplish various economic and social policy objectives. Economic Objectives The federal income tax law is used as a fiscal policy tool to stimulate private investment, reduce unemployment, and mitigate the effects of inflation on the economy. The federal income tax law also attempts to stimulate and encourage certain activities, specialized industries, and small businesses. Social Objectives The tax law attempts to encourage or discourage certain socially desirable or undersirable activities. For example: Special tax-favored pension and profit-sharing plans have been created for employees and self-employed individuals to supplement the social security retirement system. Compare and contrast GAAP and tax accounting. Explain why they are different. GAAP accounting records all financial transactions: cash, accrual, investment, expenses, tax and all other expenses and deductions that may or may not have to be reported on your yearly tax form. This form of accounting is governed by strict standards and rules and may show actual income that is different from taxable income. GAAP accounting is a set of standards provided by policy boards and commonly accepted methods of recording financial information that gives consistency to any type of financial reporting. Tax based accounting is used by most CPAs, and the majority of certified financial statements come from tax based accounting. The focus of this type of accounting is on tracking your taxable income as it builds throughout the year. Tax accounting is a method of producing financial statements that uses the same methods that will apply to your tax return. Features GAAP accounting provides a means for a business to have a complete overview of the reality of its operations by tracking all monetary relationships, investments and expenditure. Tax accounting provides a focus on business or personal expenses that pertain to tax records only. Benefits GAAP accounting is more involved then tax accounting and provides more details about the monetary reality of daily operations that may or may not pertain to your tax needs. It also provides an accurate statement of your liabilities and assets. Tax based accounting has less rules and makes it easier to see where you stand at any given point of the year with taxable income, it does not, however, reliably report all liabilities and assets. Considerations When choosing which form of accounting to use for your personal or business needs there are several points to consider. If your business must issue financial statements to investors, GAAP provides greater consistency in the reporting, as it is guided by industry standards and not subject to the many changes that occur in tax requirements on a yearly basis. If you are newly in business, or if you are just beginning to use an accounting method in your personal life, you may want to utilize GAAP standards, as it will allow ou to begin to see how money is used in all areas of your life and business. If you are established in your business and do not need to issue financial statements, or your personal budget is adequate and realistic to your living needs, the simpler tax accounting methods may be better for you as your focus will remain on what is needed to successfully file taxes at the end of each year, and you do not need the masses of data associated with tracking ever y financial transaction that occurs during the year. Expert Insight Tax accounting, also known as OCBOA (Other Comprehensive Basis of Accounting), also includes a method of accounting known as cash basis. It is rare that any business can succeed basing its accounting on cash. The intricacies of financial transactions and the necessity of looking for non-cash based deductions come tax time make cash based tax accounting impractical. Note that all standards for accounting are set by the IASC (International Accounting Standards Commission). Differentiate between tax avoidance and tax evasion. Since the passage of the first income tax law, tax accountants, lawyers, and business persons have concerned themselves with choosing among the various forms a transaction may take. Tax planning is the process of arranging an individual’s transactions in such a manner as to maximize the individual’s after-tax income. This process is called tax avoidance, and it is a legal and legitimate pursuit. Some persons choose to ignore their obligations and the clear provisions of the law, and their actions often result in Tax Evasion. Tax evasion involves fraudulent or criminal behavior as well as conduct involving deception, concealment, or destruction of records. Tax evasion occurs when the taxpayer avoids payment of taxes that are legally due and owed under tax laws, either through underreporting income or claim deductions to which they are not entitled. The English precedents were relied on repeatedly by Indian courts as well. Tax avoidance was thus seen as a permanent right of assessees. Then came the turbulence, temporary though. The Supreme Court, in the McDowell Co Ltd vs CTO (1985 154 ITR 148 SC) case, said that time has come to depart from the old thinking. It said even tax avoidance is bad and deserves condemnation. The apex courts justification for this being, the House of Lords, the highest judicial forum of English, has given a go-by to the principle laid down by the British courts (in Duke of Westminster case). Since tax avoidance as a legal route was rejected by the very country of origin, it does not merit any better treatment in India, the Supreme Court held. The adverse legal consequences of this judgment for taxpayers were enormous. First, it came from the highest court of the land and, therefore, binding on all lower courts and Tribunals. Two, the McDowell case blurred the distinction between avoidance and evasion. The Department, of course, welcomed the ruling. It repeatedly tried applying this case, as only the Supreme Court can undo the McDowell case, if at all. And fortunately the apex court did reverse the findings in the McDowell case in Union of India vs Azadi Bachao Andolan (2003 132 Taxmann 373 SC). It was argued before the Supreme Court that the McDowell case had changed the face of fiscal jurisprudence in the country. Therefore, for any tax planning, the court must strike down what is intended to and results in avoidance. Rejecting this argument, the apex court upheld the legitimate rights of taxpayer in tax avoidance. In the process, it found that the McDowell ruling was nothing exceptional but only an exception to the well-settled law.

Conditional Cash Transfer Essay Example for Free

Conditional Cash Transfer Essay New York City’s Center for Economic opportunity led the United States in launching Opportunity New York City as an experimental and privately funded program to help families in six of the city’s highest-poverty communities break the cycle of intergenerational poverty (Riccio, 2010) . The ONYC study aimed to test the impact of the cash transfers on the health of the family, education of the children, and the outcomes of the adults’ workforce in the household. Also, this program was based on the pioneering conditional cash transfer program of Mexico named Oportunidades. In addition, the ONYC conditional cash transfer program greatly benefitted the lower- and middle-income countries. However, being the first comprehensive Conditional Cash Transfer Program in a developed country, the Family Rewards of the ONYC has been the main focus of other countries. The program is also coordinated by Seedco which is a private and nonprofit intermediary organization along with six other community based organizations. It was evaluated by the MDRC, which helped in the designing of the initiative through randomized control trial. Included in the program are financial rewards that are given to participants who were able to meet the conditions set by the coordinators. Some of the conditions were meeting goal for the children’s attendance in school, levels of achievements on the children’s standardized tests, maintaining of health insurance coverage and obtaining age-appropriate preventive medical and dental check-ups of the family, sustaining full-time jobs and completing approved education or job training activities. The conditions of the program were focused on education, health-related, and work-related aspects of the community. The ONYC: Family Rewards chose to test different values of rewards ranging from $20 to $600 to observe which incentives are applicable in the context of the United States. With its wide range of activities, the program also taught the participants many ways to earn money and avoided the distribution of extremely large amounts of money to any one activity or outcome. Few adjustments were made in the program to be able to make it simpler and cost-efficient. After a few years of implementing the program, reports of findings from the evaluation of the first two years of the experimental program were released. In totality, the results stated that the Family Rewards substantially decreased poverty and material hardship and have different effects of health-related, education, and work-related outcomes. Riccio, James. (2010). Policybrief: Sharing Lessons from the First Conditional Cash Transfer Program in the United States. Retrieved from http://www. npc. umich. edu/publications/policy_briefs/brief22/policybrief22. pdf Jamaica The conditional cash transfer (CCT) programme in the country of Jamaica was managed by the Ministry of Labour and Social Security and was named as Programme of Advancement Through Health and Education or PATH. Similar to other CCT programmes, the PATH has certain conditions that the participating families should conform with to be able to be benefitted by the cash transfers. The main objective of the PATH is to promote the development of the human capital of the members of the programme. The two important components of PATH are child assistance grants and social assistance grants. The former gives health and education benefits for poor but deserving students through age 17. The benefits include visitation to a health clinic once or twice per year and attendance in school. On the other hand, the social assistance grants give regular health benefits to poor adults and senior citizens. The benefits include regular clinic visits for pregnant women, sick, and penniless elderly. The average monthly benefit of each individual participating in the program was about US$6. 50 that helps conceptualize what the programme aimed to accomplish (Levy, D. Ohls, J. , 2010). The candidates for the programme must have detailed demographic and socio-economic information to be passed to the Ministry of Labour and Social Security or MLSS parish office to know if the household’s score is eligible to participate in the programme. The analysis of the implementation of the programme was based on site visits which were conducted in two rounds during the evaluation. During each visit, one-on-one interviews with MLSS parish offices, schools, healthcare centers, and post offices were done and the participants also provided detailed information about eligibility determination process, education and health requirement enforcement mechanisms, bene? adequacy, and the process of bene? t disbursement (Wedderburn et al. , 2004, 2005). Based on the results released, the MLSS was successful in implementing PATH and shareholders knew that the programme was able to accomplish its basic goals. The results also showed that most of the participants had pleasing transactions with the program but many improvements can still be made.

Preventing Limb Amputations Across Borders In Latin American

Preventing Limb Amputations Across Borders In Latin American The collaborative partnership was established to raise the awareness of diabetes. The project showed that with a collaborative partnership among countries would enable a stronger health care system. (Long, Rodriguez, Holtz. 2008) The five countries that participated were Bolivia, Ecuador, Peru, Columbia, Venezuela. The focus was on education, treatment, care of diabetes to improve reduction and prevention methods. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. What are the philosophical and practical pitfalls encountered? The philosophical and practical pitfalls were the implementation and prevention of foot amputations among health care professionals. The health care workers had local knowledge and it was difficult to implement new knowledge of diabetes care. 3. What is the most difficulty boundary to work across? The most difficult boundary to work across was foreign and local knowledge (Long, Rodriguez, Holtz. 2008). According to the World Bank Group, indigenous knowledge is the knowledge of a particular society, and foreign knowledge is short solutions into society (n.d). So in order to overcome this boundary the project has had to explain any foreign knowledge and implement it into local knowledge. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. World Bank Group, (n.d.), What is indigenous knowledge, revised from www.worldbank.org/afr/ik/basic.htm 4.  How was the projects action plan developed? The projects action plan was developed to reach many different individuals or organizations affected by diabetes. By reaching everyone involved, the project would be able to implement the plan so that everyone would have the same knowledge of the projects purpose. 5.  What was the projects priority? The EVA (Eja Vascular Andino) Project was implemented to inform health care providers and society about potential risks. The priority of the EVA was the abatement and prevention of amputations in diabetes patients in the Andean countries. 6.  What was the commitment of the five Andean countries? The commitment of the five Andean countries was the EVA project, Program for prevention, and early detection of the diabetic foot (Long, Rodriguez, Holtz. 2008). The five countries constructed all parts of the programs and followed up with the results. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 7.  What was the EVA project community-based initiative? The EVA project community-based initiative was to focus on only people with diabetes and health professionals. With the projects focus, they could implement education about diabetes and prevention methods to people with diabetes and health care professional. 8.  What was the geo-political goal of the Diabetes Intervention Project? The geo-political goal of the diabetes intervention project was to bring together the five Andean countries, and the IDF-SACA. By combining all of these regions within the project, the healthcare providers and people with diabetes can improve the health care system and prevention methods. The foot care knowledge will also be increased and will ensure better foot care to people with diabetes. 9.  What was the purpose of the Project? The purpose of the project was to bring more people with diabetes to get interventions (Long, Rodriguez, Holtz. 2008). Interventions include education on amputations of the foot in order to prevent foot injuries. Prevention methods such as annual checkups would be introduced to the healthcare professional and diabetic patients. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 10.  What were the objectives of the Project? The objectives of the project were to prevent complications and amputations of the foot of people with diabetes. Interventions and prevention was the main focus to achieve this objective with people who already had neurological and vascular complications. 11.  The Eje Vascular Andino Project (EVA) objectives guided a process to identify three objectives. What were those? The EVA guided a process to identify objectives of people with diabetes and foot complications. The first objective was to discover patients with diabetes that were most at risk for foot complications. The second objective was to educate about foot complications, promote early detection, and how to get proper treatment for any foot problems. Lastly, the third objective was to provide knowledge to people with diabetes about prevention of foot complications. 12.  What was the Problematic Situation addressed by the Project? The most problematic situation that the project addressed is the diabetic foot. The diabetic foot refers to all injuries of the lower body parts in diabetic patients. The biggest problem that occurs with the diabetic foot is lower extremity amputations (Long, Rodriguez, Holtz. 2008). Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 13.  What were the five basic steps for prevention? There are five basic steps to prevention according to IDFs International consensus of the diabetic foot. Diabetic patients must regularly check the foot and footwear used. Discover who is at risk the most and focus on those patients. Educating people with diabetes of any complications that may arise with a diabetic foot. Making sure adequate footwear is worn with people that have diabetes. Lastly, the treatment of the diabetic foot. 14.  What was the relevance of the project? The project was relevant due to many factors. One factor is the high percentage of diabetes mellitus in the five Andean countries. Physical ability and healthcare costs impact high costs to the patient and the health system is another factor relevant to the project. 15.  What was the intended outcome of the project? The intended outcome of the project was to promote prevention of amputations among patients with diabetes. With having more patients with diabetes receive treatment and education on prevention, injuries and amputations would be decreased dramatically. 16.  What was the challenge of the project? The biggest challenge the project faced was foot complications. With so many living with foot complications, one can assume the costs involved. The implementation of prevention awareness to those with diabetes is imperative to not just the patient, but the health system as a whole. 17.  Who were the key team members? There are several key team members who participated in the project. Representing each country is the PAHO/WHO, PAHO Washington, societies related to diabetes, people with diabetes, the five Andean countries and the IDF-SACA (Long, Rodriguez, Holtz. 2008). All of the participants played a key role in developing and implementing the project. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 18.  What were the protocols developed? The protocols developed were the clinical protocol and the project protocol. The EVA used the protocols already developed and introduced them into the Andean countries along with what was already happening within the countries. 19.  How was training provided? The training was provided by people trained with knowledge of diabetes of the EVA. A work shop was provided to each country so that the country may train the health care professionals (Long, Rodriguez, Holtz. 2008). It was very helpful to be trained by experts within the field when it came to training the health care professionals. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 20.  How were the training sites selected? Several factors helped select where the training sites would be located. First the amount of individuals with diabetes played a role in selecting the sites. The ministries of health of each country and the PAHO also had input about where the training sites would take place. Lastly, the five Andean countries chose how the training sites would be selected (Long, Rodriguez, Holtz. 2008). Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 21.  What facilities were targeted? The facilities that were targeted were the public and private facilities (Long, Rodriguez, Holtz. 2008). Both of these were targeted because in order for a patient to be treated properly for diabetes, they must work together to ensure adequate treatment. Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 22.  How was information related to foot care transmitted? The information related to foot care was transmitted to the diabetic patients as they went to seek treatment. The health care workers were responsible of the education and training of patients on how to properly take care of the diabetic foot. 23.  Who was responsible for monitoring the implementation of the project in each respective country? In each of the countries, there is a head of the project. The head of the project was responsible of their country in the monitoring and implementation. (Long, Rodriguez, Holtz. 2008). Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 24.  What were the four components of the project? The four components of the project was delivery of care, education, promotion, and referral system. Delivery of care ensured that all diabetic patients received care. Education was ensured to all health care professionals about the diabetic foot and to make sure the patients are being educated by the health care professionals. Promotion of knowledge and how to care for one-self was shown to the patients. The referral system is the last of the components and it was implemented to ensure treatment and follow-up was received. 25.  What are the Current Status and Expected Outcome for the EVA Project? The current status is considerably lower than what the expected outcome is. The number of people receiving treatment is only 10% compared to the expected 90%. There is yet to have implementation of standards and protocols when it comes to treatment, expected outcome are that clinics have the use of the necessary tools to achieve diabetic protocol and technical capabilities. There is no promotions set in place for the diabetic patient, while they expect at least 90% of patients to know how to self help themselves. There are limited referral systems so far, when the project would like to have high standards of referral system in all health settings. 26.  How was the project implemented? In order to implement the project, the treatment protocol must be implemented, training of health care workers and patients and a referral system must be set in place. All of these must be successful in order for the project to work effectively. 27.  What were the parts of the projects evaluation? The evaluation process had four parts involved. First the implementation of treatments in all parts of the diabetic foot process. Training health care workers and people with diabetes was second and third part of the evaluation, and this process was very essential for the understanding of the disease. The last was the implementation of the referral system and counter referral system. All parts of the referral system are vital to ensure proper treatment of patients. 28.  What are the expected results? It is projected that there will be a minimum of ten care facilities in each of the five countries. A minimum of fifty people were trained in the three to four training sessions. Three hundred individuals are expected to attend per clinic, resulting in about three thousand patients in each country (Long, Rodriguez, Holtz. 2008). Long J., Rodriguez B., and Holtz C., (2008), Global Perspectives on Diabetes and Respiratory and Orthopedic Chronic Diseases, In Holtz (ED), Global Healthcare: Issues and Policies, (pp. 267-297), Sudbury, MA: Jones and Bartlett Publishers. 29.  What conclusions are expected to be drawn for the study project? The conclusions expected are similar among the different countries. These include services provided, duties and rights, centralization of social services, coverage issues and domination of a powerful structure. Although all of the countries have differences, the EVA project tries to implement the plan so that it may be similar and easily implemented to all. 30.  What is the key to the EVA project? The key to the EVA project is the five Andean countries. The project may be able to focus on the differences in diabetes knowledge, laws, and treatments of the five Andean countries and help improve the quality of care of diabetic patients. 31.  How will the project be sustained? The project will be sustained by the cooperation of the Ministries of health, scientific societies, trained health workers and evaluations of the project. With the help of all of these, the program can ensure that it will sustained and improve the quality of care for people with diabetes. 32.  What is the Andean community? The Andean community is made up of five countries (Bolivia, Colombia, Ecuador, Peru and Venezuela. These countries combined are the organization that supports the people with diabetes.

Countertrade :: essays research papers

CounterTrade Paper Countertrade is a trade between two countries by which goods are exchanged for other goods rather than for hard currency. Countertrade is often the solution for exporters that may not be able to be paid in his or her home currency and according to the text few exporters would desire payment in a currency that is not convertible. "Sometimes both parties are happy with the goods they receive, other times one country will liquidate the received asset, ultimately receiving cash in the deal. This is also referred to as "using barter to complete a trade." (www.investopedia.com, 2004) An example of countertrade is, the former Soviet Union would often countertrade, agreeing to trade, say, Soviet oil for another country's vehicles. After researching this subject, I have learned that countertrade is an umbrella term covering a wide range of commercial mechanisms for reciprocal trade. Reciprocal trading (two-sided trading, trade in return) occurs when the trade customers is also a supplier. The reciprocal trading arrangements may or may not be formally linked. In practice, reciprocal trade may strengthen an existing trading relationship, and may even create mutual dependencies, which may create new trade relationship. Barter is probably the oldest and best known example of countertrading, however others, such as offset, buyback, tolling and switch trading, have also evolved to meet the requirements of a more sophisticated world economy. All of these generally involve the exchange of goods or services to finance purchases, rather than using cash alone. "The importance of countertrade as a trading tool has increased since early 1970s -especially in markets where there is a shortage of foreign exchange and countertrade may be the only effective marketing mechanism for doing business." (www.barternews.com, 2003) "One of the unique risks of countertrade transactions is that companies often find themselves handling products with which they are not familiar. This is probably the greatest risk in a countertrade transaction." ((www.barternews.com, 2003) Approximately 130 out of 192 countries in the world require countertrade, one form or another, in their procurements. Many of them did so after having undertaken intensive and serious studies. Many global companies have dedicated in-house specialists dealing specifically with countertrade. Some 20% to 30% of world trade is countertrade. The annual global market size for countertrade is estimated to be between US$200 to US$500 billion. No one really knows what are the correct percentages are and how large the true market size is.

Consumer rights :: essays research papers

Caveat Emptor  Let the buyer beware  Consumer should be responsible about what he wants to buy, prices and quality  Upto the consumer to chose wisely Consumer Protection  Sometimes impossible to know whether the product is will work properly or not  At point of sale consumer are protected by law concerning some aspects of their purchases despite principal of caveat emptor Consumer Rights  United Nations Guidelines on Consumer Rights- 8 basic consumer rights that as consumers we are entitled to  Rights are  SAFETY - products/services should not hidden safety hazards in natural use - Fair Trading Act NSW has safety standards for particular types of products - Unsafe products can be banned ( product faulty and can not be sold again) or recalled (all stock taken back repaired and then put on the shelves)  INFORMATION - information provided to customers must be accurate – consumer must be able to make an informed choice - labeling/advertising must not be misleading - Information required by law: - Prices - Capability of the product - Content and weight of packages - Care and size labeling on clothing - Country of origin of product - Safety instructions of use of the use of dangerous products - Fiber content of soft goods like soft toys - Date stamping - Additive labeling of foods and drinks i.e. colouring  CHOICE - chose from a section of products - but or refuse to buy goods o services - to chose the seller they want to but from - to be free from unreasonable pressure to buy  RIGHT TO BE HEARD - if small shop is difficult to be heard because no superiors - if large company you can: - talk to manger - make bad publicity - if concerning the law talk to Department of Fair Trading - If government co operation then talk to OMBUD (representative from the government) - Australian Consumers Association – group of consumers  SATISFACTION OF BASIC NEEDS - access to basic essential goods and services - adequate food clothing shelter health care education and sanitation  TO REDRESS - Receive a fair settlement of just claims including compensation for misrepresentation, shoddy goods or unsatisfactory services - Can ask for refund, replacement, repair - Faulty goods - Goods that are not fit for the purpose - Foods that are different to the example or description given - Services not carried out with due care or skill  CONSUMER EDUCATION - inform themselves on specifications, requirements, capabilities of product or service - part of consumer’s responsibility - understand any terms condition contracts legal documents they sign - Before consumer buys should - Think - Is product necessary (avoid impulse buying) Consumer rights :: essays research papers Caveat Emptor  Let the buyer beware  Consumer should be responsible about what he wants to buy, prices and quality  Upto the consumer to chose wisely Consumer Protection  Sometimes impossible to know whether the product is will work properly or not  At point of sale consumer are protected by law concerning some aspects of their purchases despite principal of caveat emptor Consumer Rights  United Nations Guidelines on Consumer Rights- 8 basic consumer rights that as consumers we are entitled to  Rights are  SAFETY - products/services should not hidden safety hazards in natural use - Fair Trading Act NSW has safety standards for particular types of products - Unsafe products can be banned ( product faulty and can not be sold again) or recalled (all stock taken back repaired and then put on the shelves)  INFORMATION - information provided to customers must be accurate – consumer must be able to make an informed choice - labeling/advertising must not be misleading - Information required by law: - Prices - Capability of the product - Content and weight of packages - Care and size labeling on clothing - Country of origin of product - Safety instructions of use of the use of dangerous products - Fiber content of soft goods like soft toys - Date stamping - Additive labeling of foods and drinks i.e. colouring  CHOICE - chose from a section of products - but or refuse to buy goods o services - to chose the seller they want to but from - to be free from unreasonable pressure to buy  RIGHT TO BE HEARD - if small shop is difficult to be heard because no superiors - if large company you can: - talk to manger - make bad publicity - if concerning the law talk to Department of Fair Trading - If government co operation then talk to OMBUD (representative from the government) - Australian Consumers Association – group of consumers  SATISFACTION OF BASIC NEEDS - access to basic essential goods and services - adequate food clothing shelter health care education and sanitation  TO REDRESS - Receive a fair settlement of just claims including compensation for misrepresentation, shoddy goods or unsatisfactory services - Can ask for refund, replacement, repair - Faulty goods - Goods that are not fit for the purpose - Foods that are different to the example or description given - Services not carried out with due care or skill  CONSUMER EDUCATION - inform themselves on specifications, requirements, capabilities of product or service - part of consumer’s responsibility - understand any terms condition contracts legal documents they sign - Before consumer buys should - Think - Is product necessary (avoid impulse buying)

Design Experiment

Design Experiment: Enzyme Inhibitors. Research question: What is the effect of adding lead nitrate solution on the activity of amylase enzyme? Aim: To test the effect of adding nitrate solution on the activity of amylase. Background Information: Inhibitors are molecules which repress or prevent another molecule from engaging in a reaction. They are substances that attach themselves onto an enzyme and reduce or prevent the enzyme’s ability to catalyse reactions. Competitive Inhibitors are inhibitors that occupy the active site of an enzyme or the binding Site of a receptor and prevent the normal substrate or ligand from binding.An active site is a region on the surface of an enzyme to which substrates bind and which catalyzes a chemical reaction involving the substrates. Thus the inhibitors prevent the enzyme activity when the concentration of the substrates is very low. As the substrate concentration increases so does the enzyme activity. Non-competitive inhibition is an Enzym e inhibition in which the inhibiting compound does not compete with the natural substrate for the active site on the enzyme but inhibits reaction by combining with the enzyme-substrate complex after the complex is formed.An example of a non-competitive inhibitor is ATP. When ATP accumulates it binds to a site other than the active site on the enzyme phosphofructokinase. In doing so it changes the enzyme conformation and lowers the rate of reaction so that less ATP is produced. Hypothesis: There is an inverse relationship between the mass of lead nitrate and the ability of amylase to convert starch into maltose. Variables: Independent Variable: ?The mass of lead nitrate dissolved in each of the solutions. Dependent Variable: ?The change in the color intensity of the iodine. Controlled variable: Time: the reaction was allowed to proceed for twenty minutes. ?Temperature: the water bath was set at 40? C. This was to provide the optimum conditions for the enzyme activity. ?Volumes of the respective solutions: The volume of the starch solution (10 cm3), the volume of the amylase (10 cm3) and the volume of water (5 cm3). The exact volumes were measured out with the help of a syringe. Materials: 1. Syringe 2. 6 test tubes 3. Stop watch 4. Water bath 5. White spotted tile 6. 5% amylase solution 7. Iodine solution 8. Lead nitrate crystals. 9. 6 boiling tubes. 10. A pipette. Procedure: 1.The water bath was fixed at 40? C. 2. The six boiling tubes were labelled A-F and then each was filled 10cm3 of starch solution with the help of a syringe. 3. Different quantities of lead nitrate were then added to the 6 test tubes labelled 1-6. The quantities were: 0. 00gm; 0. 10gm; 0. 20gm; 0. 30gm; 0. 40gm and 0. 50gm. 4. In the test tube 10gms of 5% amylase was then added. 5. The contents of each test tube were then transferred to the boiling tubes i. e. the contents of test tube 1 were transferred to boiling tube A and so on. 6. The boiling tubes were then placed in a water bath wit h a fixed temperature at 40?C. 7. The reaction was allowed for 20 minutes. 8. A drop of iodine was added on to the spotting tile. 9. After 20 minutes the boiling tubes were removed from the water bath and using a pipette a drop was withdrawn from each test tube and placed on the white tile containing the iodine solution. 10. The effect of the drop of liquid on the iodine was then noted. Change of color of the solution on the iodine solution. Mass of lead nitrate ( ±0. 01 grams)Color of the solution 0. 00Light Green 0. 10Light Green 0. 20Light Green 0. 30Dark Green 0. 40Darker Green 0. 50Dark Blue 1 2 3 4 5 6Data processing: Iodine solution is used to test for starch. If starch is present in a substance then the iodine solution would turn blue black. If no starch is present then it remains as light brown. In the above experiment boiling tubes E and F contain starch. This was because they contained greater mass of lead nitrate and therefore has reduced the ability of the enzyme (amy lase) to hydrolyse starch into maltose. The blue-black color remained indicating that the solution contained greater amounts of starch. In the boiling tube A the color was the lightest because lead nitrate was not present.Thus the starch could bind to the active site of the amylase and could be broken down into maltose easily. Therefore in the test tube A starch was broken down in the solution and hence none was left. In boiling tubes B and C the solution was relatively darker because the mass of lead nitrate was greater but not great enough to stop the reaction completely. Therefore the greater the mass of lead nitrate, the darker the solution will form since a darker color indicated the presence of starch. The starch remained because of the effect of the inhibitor which reduced the capacity of the enzyme to break down starch into maltose.Data Presentation. Thus the graph shows that a darker color perseveres if a greater mass of lead nitrate is added. This is because the bigger out come of the inhibitor prevents the hydrolysis of the starch and so many molecules of starch still remain in the solution without being broken down by amylase. Therefore the color intensity of the solution and the mass of the lead nitrate share a direct relationship. Conclusion and Evaluation: Mass of lead nitrate added is directly proportional to the color intensity of the solution.This is because a greater mass of lead nitrate reduces the ability of the amylase to breakdown starch into maltose. Therefore lead nitrate acts as a non-competitive inhibitor reducing the enzyme’s ability to catalyse the reaction. Lead nitrate is non-competitive because it affects the enzyme’s activity even though it is present in small quantities. The hypothesis were proven since the lead nitrate changes the shape of the active site of the enzyme and prevents some starch molecules from binding to the active site for catalysts. According to the results obtained from the experiment, my hypoth esis is accepted and is correct.My hypothesis was, â€Å"There is an inverse relationship between the mass of lead nitrate and the ability of amylase to convert starch into maltose. † Despite the results obtained were correct and proved that the experiment was a success a few variables emerged during the performance of the experiment that if improved could result to a more accurate result. We didn’t have enough time to do this experiment over and over again so we didn’t have enough results to compare. Another important factor that may have influenced in our experiment was the quantity taken of the lead nitrate. We didn’t have any colorimeter so our result might not be accurate.

Parents aren’t always right Essay

Parents aren’t always right, their intention is to elaborate children minds, and let them think they are always right, which they are not. since they are they the parent , they think they are right. No parent cannot be right all of the time (parents are not always right) because they would have to be perfect and there is not one person in this world that can truly claim to be perfect. Parents make mistakes, can have bad judgement at time and don’t always understand how different the world is now from when they grew up but lets face it they also have that much more experience than we do.The world isn’t a perfect place. Now whether they are right most of the time or not is a different story, but, the fact is that parents can be just as stubborn as kids. When they think they are right, they really think that they are right. Parents should give their children the chance to access their experience and knowledge, but also realize that their children aren’t them, they aren’t going to live the same way, nor will they want to be told everything, kids need to learn for themselves, even if it may hurt them, physically or emotionally and that will make them free of indoctrination and they become a free and critical thinker.We are in this world because of our parents and we are well aware of the fact that we should respect them. They always think good of us regardless of our behavior and attitude towards them. They give us instructions and advice pretty often and we have a belief that they are always right. They want to see us succeed. But are they always right?the insecurity of the parents especially in the major chunk of the middle class population of India, that determines the decision making of the parents towards their children.

Bio-Red Blood Cell Journey Essay

My name is Ruby; I am a red blood cell. I am a dazzling ruby red color (hence my name) with a small area of inner pallor and I am very small: only about 6  µm in diameter. I get my red color from a protein chemical called hemoglobin, which is bright red. Hemoglobin not only gives me my beautiful color, it also contains the element iron, which makes it a good vehicle for transporting oxygen and carbon dioxide. I have a very important role in the circulatory system of your body. Actually, it is probably the most important of all the blood cells. I carry oxygen to all parts of your body and tissues and I also return carbon dioxide from your tissues to your lungs. So I bet you are wondering how I do this very important role! I enter the blood vessels through the heart’s main artery called the aorta making sure that I am full of oxygen. The forceful contraction of your heart’s left ventricle forces me into your aorta which then branches into many smaller arteries, which run throughout your body. The inside layer of your artery is very smooth, allowing me to flow quickly. The outside layer of your artery is very strong, allowing me to flow forcefully. I enter the capillaries full of oxygen, where the oxygen and nutrients are released. The waste products are collected and the waste-rich blood flows into your veins in order to circulate back to your heart and then allow the exchange of gases in your lungs. I eventually pass through your kidneys, which filter much of the waste from the blood. I also pass through your small intestine. From the small intestine I meet with many of my family and friends that are also blood and we all collect in the portal vein that passes through your liver. Your liver filters sugars from me and stores them for later. As I pass through your lungs, oxygen molecules attach to the hemoglobin and when I pass through your body tissue, the hemoglobin releases the oxygen to the cells. Then the empty hemoglobin molecules bond with the tissue’s carbon dioxide or other waste gases, transporting it away. After being in your lungs I have fresh oxygen and lots of it! I then enter your pulmonary veins and then return to your heart, re-entering through your left atrium. Then I pass through a one-way valve into your left ventricle where I will exit your heart through your main artery, called the aorta. Your left ventricle’s contraction forces the blood into the aorta and the blood begins its journey  throughout the body once again and starts the entire process over again. I eventually pass through your kidneys, which filter much of the waste from the blood. I also pass through your small intestine. From the small intestine I meet with many of my family and friends that are also blood and we all collect in the portal vein that passes through your liver. Your liver filters sugars from me and stores them for later. Over time, I get worn out and eventually die. The average life cycle of a red blood cell like me is 120 – 130 days. Your bones are continually producing new blood cells from the red marrow of them, replenishing your supply. So don’t worry you will always have a red blood cell like me! There are actually over 30 billion red blood cells in your body as we speak! Two million disintegrate every second but don’t you worry because two million are also being created every second to replace the seniors.

History of Advertising

TRACE THE EVOLUTION AND GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA, EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising Introduction â€Å"Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office. † In a primitive form, advertising has been around almost as long as Homo sapiens in a recognizably modern form. It has been around for almost 2500 years. Despite its venerable age it is still sprightly growing. Moreover there are good reasons to believe that its usefulness to consumer and therefore to economics, will keep on growing for another century or two at the very least. Even the dumbest futurologists would not try to predict further ahead than that, so I rest my case in advertising being a far larger and more important global industry in AD 2099 than in AD 1999 Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and commercials to state the opinion of their candidate. I think we have all experienced that quite extensively during the presidential campaign in the United States. Advertising became big business in the 20th  century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, direct mail, radio, magazines, outdoor signs and of course the Internet made this growth possible. It is a form of transporting information to the consumer, but which does not only have positive sides. There are many critical aspect about it, like persuading people to doing unhealthy things, like smoking, or producing special stereotypes everybody tries to follow. Nevertheless, advertising has become international, since producers and companies try to sell their products on a globalized market in almost every corner of the world. It is therefore not surprising to see a big sign for Coca Cola in third world countries. 19th and 20th Century Advertising In the 19th century new technologies were developed and brand-new methods invented. As a result a surplus of production was formed. Warehouses of many factories were overflowing. In this way it was necessary to create useful advertisements, which would cover all large spaces, utilizing a large variety of mass media sources. The first advertising agent who created such a network was Volney Palmer. In 1841 he proclaimed himself as an advertising agent in Philadelphia and then created similar offices in Boston and New York. About 20% of the commission for media brokers was paid to the publishers. Texts of ads were offered by the head of the company or its representative. People who wanted to put their ads in the newspaper paid him a commission. Such activities became very popular during the second part of 19th  century in all European countries. Significant advances in advertising development were made by American brokers. In the early 1850’s, John Wanamaker caused a revolution in the retail trade. He created a price lists for a variety of goods and returned the money if the commodity was not of the promised quality. As a result, he gained a lot of profit by using this strategy and he then opened a network of consumer goods shops. The reason of such great success was professional advertising. In 1880 businessmen employed the best creator of advertising texts – D. E. Powers. Powers started to develop advertisements using brand-new information. This strategy had become very popular in American trade circles and by the 20th century advertising had become a form of science. â€Å"In the 1880s a new era of advertising began: New methods of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods. The products now could be packaged at the plant. Moreover the telegraph network was in place and the continent has been crisscrossed by a network of railroads†¦. † All these were assumptions that now allowed nation-wide distribution and nation-wide advertising. This state supported the growth of advertising agencies and dictated their activities. During 19th  century the majority of advertisements were published in the newspapers and advertising leaflets. Although newspapers were a prerogative of well-off class of community but the situation began to change in the early 1860’s when people got the opportunity of receiving publications by post. First magazine advertisements appeared in  The Southern Messenger. For a few years the editor of this magazine was Edgar Po. Many of the magazines that began to publish advertisements as the separate charter in the 19th  century have continued doing it nowadays. Such editions are  Cosmopolitan, Ladies’ Home Journal, Readers Digest  and some others. Despite of the popular brands of newspapers the majority of information in the advertisements was unreliable and apocryphal. Moreover advertisements sometimes were immoral and absurd. For example in the countryside of one American city advertisement was placed in the monument of a non-existent person and it stated: â€Å"This person killed himself with the handgun with Colt system†. Then â€Å"publishers† enumerated the value of this handgun. As the result of such inhuman actions people stopped trusting advertisements and began to consider advertising as something negative. The first radio-advertisement was broadcast in 1922 in New York on the WEAF radio station. Thus in the 1920s advertisers and their agents had come to realize radio's possibilities. With its drama and immediacy, radio could convey their message directly to the consumer who would not need to purchase a publication or even need to be literate. In the 1950s television was introduced and quickly developed into THE advertising-media. In the 1950’s common income from the advertising industry rose to $ 10 billion a year. In 1980’s this index was $ 100 billion! Now advertisers could demonstrate the use of their products and present well-known figures to praise it. They could also affect emotions through television. THE HISTORY OF PUBLIC RELATION EARLY DEVELOPMENT. Although the concept of public relations as systematic social activity and the term itself, were not recognized until the first decades of the twentieth century, its more elementary functions of publicity, persuasion , and press agentry are many children old. Archaeologists have discovered evidence of political communication, such as painted messages. , in ruins of ancient civilizations, just as thousands of communicators publicize today’s Olympic Games ,so did their predecessors promote the first contexts in Greece. Caesar’s commentaries, glorifying the emperor, and the four gospels of the New Testament represented other forms of publicity and persuasion. As Peter G. Osgood, president of the public relations firm, remarked, â€Å"St john the Baptist himself did superb Advance work of P. R for Jesus of Nazareth. 19TH AND 20TH PUBLIC RELATIONS As the wave of industrialization, mechanization and urbanization swept the nation after civil war, the public became concerned about many aspects of big business, including concentrations of wealth and control. In 1888 the mutual Life Insurance company sought to improve its image by employing newspaperman Charles J . Smith to write press releases. A year later Westinghouse corporation created what is said to be the first in-house publicity department. In 1897 the term public relations was used ,perharps for the first time, by the Association of American Railroads. Twentieth –Century Developments. The first publicity firm, known as the publicity bureau, was established in Boston in 1900, with Harvard University as one of its clients. Within the decade a number of other such bureaus were established. Among them was the office oof Ivy Ledbetter Lee and George Parker. Ivy lee belief that much of the public’s antipathy toward business at that time-an antipathy exploite by the muckrakers (publications and writers who exposed corruption and exploitation) – resulted from the fact that most businesses operated in secrecy and most business people would not discuss their policies in operations with the public. Ivy lee used his PR techniques to restore peace and good image to the U. S coalindustry which was experiencing tumoil as aresult of shattering strikes. Lee continued to develop such techniques which werelater applied in various situations. Another dimension was added to public relations concept during world war 1, when the committee on public information was established by the federal government under George Creel,a former newspaper reporter. The committee conducted a massive and successful publicity campaign to mobilize the American public behind the war effort. The values of such massive communications efforts were impressed upon those who worked with Creel, and some of them became pioneers in the establishment of public relations firm designes to conduct similar campaigns for private clients. They included Edward L. Bernays , who in 1923 coined the term public relations counsel to describe a function that was to become the core of public relations, and Carl Byoir, whose firm became highly successful. After world war II public relations developed rapidly,in business and industry at first and later in nonprofit institutions. The number of public relation workers soared from only 19,000 in 1950 to 250,000 in 1990. In Nigeria the need for public administration arose after second world war. At that time there was need for effective public information as a result of growing unpopularity of the then colonial government. In the private sector, UAC established thr first PR department in 1949 under Charles Newman to explain the company’s work and policies to the people. EVALUATING THE OPERATIONS AND LEVEL OF DEVELOPMENT OF ADVERTISING IN NIGERIA Few studies have examined the cultural reflections and the role of advertising in the national development of Nigerian or other African countries. This study, which explored the meaning of development, the debate on the role of culture and mass media on social modernization, African political economy as well as Nigerian history, politics, economic and ommunication development efforts, serves as an attempt to bridge that gulf. This study focused on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. The findings demonstrated the difficulty of ascertaining th e role of the mass media including advertising on a nation’s social, economic and national development and modernization. However, some of the conclusions drawn from the exploration could be summarized as follows: (1) The Nigerian government as well as native-owned enterprises and public corporations do not use advertising adequately to promote their goods and services; (2) Nigerian advertisers used both Western or traditional African cultural values, but neither of them dominated the other; (3) Developmental themes were found in Nigerian mass media advertisements, but they tended to concentrate on individual instead of group goals as traditional African value system dictates; (4) The nature and target(s) of advertisements in Nigerian mass media demonstrated that the Nigerian economy is distorted and underdeveloped; (5) The underdeveloped nature is clearly demonstrated because the majority of consumer products and services advertised in Nigeria were of foreign origin and mostly non-essential; (6) The products advertised often targeted the elites because the Nigerian masses could not afford them; (7) Fin ancial advertisements were the most dominant products and services of Nigerian origin because they promoted more products and services that the average Nigerian could afford. This study demonstrated that advertising holds both promises and problems for Nigerian economic and social development. Its promises deal with its ability to relay useful information on social issues and on the availability of goods and services to the masses. On the other hand, the problems deal with its ability to promote unfair competition, consumerism, lack of interest in social matters, and immoral attitudes, which could distort the economy or undermine traditional values and national economy. However, advertising should be encouraged, not discouraged. It could be monitored by practitioners and government officials in order to make the medium an effective vehicle for promoting goods and services as well as values that would assist the socioe conomic development of Nigeria. Advertising remains an important vehicle for the various tiers of Nigerian government to use for promoting their services and for explaining national issues in order to promote national integration and the social welfare of the masses. The use of advertising to promote socioeconomic development could be achieved by adopting â€Å"developmental advertising. The idea calls for the incorporation of relevant cultural values and developmental themes in product and servi ce advertisements by the private and public sectors. The goal is to help public corporations and businesses in marketing their products and services, thus enabling Nigeria’s economic and social growth. It could assist Nigerians to adopt useful modernization habits. THE IMPACT OF INTERNATIONAL ADVERTISING ON A CORPORATE BODY The advertising business has become such an important factor in the economy of many countries, especially in Nigeria, that it also changes the economy itself, society, culture, and the political system. The stimulation for the demand of products and services helps the  economy  grow stronger and stronger. New inventions become known much faster and can establish their spot in the sales figures of the economy. If there are more people buying these products the overall costs will drop and the product will become cheaper for the customer which raises his willingness to buy even more. On the other hand advertisements are very expensive and some economists believe that these costs are put on top of the actual price paid by the customer. Advertising has a serious impact on the  culture  of a country. The globalized economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values if we just think about the very controversial ads. Critics argue that advertising can also have a huge influence on  society. It tells the consumers that only purchasing products makes you happy and therefore people compare each other on their belongings. Women also compare themselves with the beautiful and very skinny models they see on commercials and ads. This sometimes results in eating disorders and a low self-esteem of women who don’t look like these models. Another bad effect is, that minority groups, especially in the United States are portrait in a subordinate position, which settles in the minds of people. Commercials are also an important part of the income of a TV station which leads to the suspicion that a news channel might not report on an incident about a company they depend on. A lot of TV shows are also based on these commercials, and if the ratings aren’t good enough the show will be stopped. Only those shows which attract a lot of viewers will be shown, which is not very differentiated and put minorities like older people at a disadvantage. Finally advertising can also have an impact in  politics. Millions are spent on advertisements and TV commercials in any elections taking place in the country. It gives the opponents the chance to respond to charges very quickly reaching a few million viewers. But since this is very expensive only very rich people have to chance to run for a political position or at least depend on the donation of wealthier people who could have a huge impact on democracy this way. The political issues talked about in an election are also very much simplified because the spots are only about 30 seconds long, and you can’t really discuss a lot in such a short period of time. ————————————————- The Challenge of Public Relations and Good Governance in Nigeria The role of the Nigeria Institute of Public Relations in enhancing communication between Governments, organisations and the public cannot be over emphasized. By ensuring free flow of communication, public relations practitioners help to reduce conflict and misunderstandings in the society. As you are all aware, good governance, accountability and transparency are important ingredients of democracy. In other words, the objective of good governance, as being implemented by this Administration, is to ensure the provision of better quality of life for all Nigerians. it is my opinion that public relations practitioners have the responsibility to understand public perceptions and truthfully communicate these to government. They should endeavor to provide free flow of information on government policies and actions to the general public for the good of all. In this highly technological information age, the Public Relations professional needs to have a high sense of intellectual judgement, creativity, confidence and above all courage. I dare to say therefore that given the relevance of your profession, which is all about helping us to manage our relations with all our publics, a lot is expected of you. As you are all aware, we are now dealing with more informed and discerning publics. They are hungry for knowledge and truth and the success of any government in marketing its policies and achievements – external and internal – will depend on the level of professionalism, which you as Public Relations practitioners provide. I urge you therefore to tell the Nigerian story from our own perspective at all times. In Nigeria, Public Relations has become a strategic management function. Most Nigerian organizations either have full public relations department or retain the services of PR consultants. In corporate bodies, PR is now acknowledged as a major tool in achieving social, economic and political goals and objectives of an organization. Public Relations has had numerous impact in an organization through publicizing an organizations activities and maintaining cordial relationship with the media (information and communication). Researching on corporate image, public motivation issues and trends. Public Relation has helped extensively in corporate identity management of an organization.